- Product
- Price
- Place/Distribution
- Promotion
1 Product:
Product means the goods and
services combination the company offers to the target market. If we consider
Section Seven garments their main product is readymade garments.
According to Graphics textile’s
product part is described below:
Items:
Men's, Ladies, Toddler And Children: T-Shirt, Tank Top, Tunic, Trouser, Shorts,
Legging, Nightwear, Baby Bodies, Sleep Suite, Rompers, Jacket.Hody, Underwear,
Cardigan & all kinds of knit garments & Knit fabrics.
Print: Rubber, Pigment, Foil, Flock, High Density, Sublimation, AOP etc.
Washing: Deep dye, Cool
dye, Pigment dye, garments wash, acid wash etc
Embroidery: Any kind of embroidery, like: Plain, Zigzag etc.
· Variety: There is
variation in garments category. They produce different kinds of product for
ladies, gents and kids.
- Quality: This Company always tries to provide the best quality product for its customers.
- Design: Most of the time garments makes according to customer’s designs. But sometimes merchandisers proposed some design to their customer.
- Features: There are uncountable features on their shirts. For example: some shirts are short sleeved, some are long sleeved, some have buttons, and some don’t have buttons.
- Brand name: Graphics textiles garments produce T-shirt, Polo shirt for different branded company. Like G-Star, PUMA, ESPRIT,M&S,S.OLIVER, PVH,DEVENHAMS etc
- Packaging: There are three types of packaging. One is standard pack; another one is Flat pack and Hanger pack.
· Services: Sometimes
merchandisers do some development sample and some special measurement sample
for their customers.
2 Price:
Pricing is an important component of cash flow and
profitability, as well as marketing and even branding. In general, company
wants to price products and services high enough that firm doesn’t leave money
on the table, but low enough that firm are not losing potential customers. If
garments are selling what’s considered a commodity, garments have to figure out
how to make firm business model work on minimal prices. Price is the amount of
money customers have to pay to obtain the product.
· List
price:
Merchandisers quoted some price value for the shirt including cost of making
charge, materials and accessories charge on what price they are ready to supply
their shirt.
· Discount: If there is a big volume of order
then Graphics textiles give some discount for their customer.
· Credit
terms: Customers
can not purchase the product on credit. They must need to give LC for buying.
3 Place:
Place or placement has to do with how the product will be provided to the
customer. Distribution is a key element of placement. The placement strategy
will help assess what channel is the most suited to a product. How a product is
accessed by the end user also needs to compliment the rest of the product
strategy.
Graphics
Textiles is totally dependent on the local agent, Importer or direct retailer
depends on the customer. Their main export done on Europe, America based
country.Place includes company activities that make
the product available to target customers.
·
Channels: There are many wholesaling and retailing company working with
Graphics textiles ltd. Retailing
companies are-Celio, Tema, MGB, CV etc.
· Coverage: Graphics textiles ltd has huge customer coverage. They have
customer in Turkey, Germany, Belgium, France and some of USA & UK,
· Assortments: This organization collects all the fabrics and materials together
and assembles it in the factory.
· Logistics: This organization provides logistic support to their customer to
some extent.
4 Promotional
tools and techniques used in garments:
Promotion means
activities that communicate the merits of the product and persuade target
customers to buy it.
There is some
promotional events that practice in Graphics Textiles Ltd.
Ø
Free
Medical service for the Employee.
Ø
Day
Care for the children.
Ø
ETP
Plant for friendly environment.
Ø
Applying
less Water consuming Technique.
Ø
Safety
working environment.
Ø
Less
price super shop facilities for the employee.
Graphics
Textiles Ltd do not follow any advertising strategy for their customers. But
sometimes customers like other order product and give order to make product
just like that.
Other Promotional Garments activity:
- Preparing incentive project plans and castings are as follow-
- Preparation of pitch documents and presentations.
- Creating, implementing and monitoring incentive campaigns.
- Project planning.
- Liaising with clients and designers to create a brand.
- Creating supporting marketing collateral.
- Design of online campaigns using our website portal.
- Liaising with clients to administer incentive campaigns and provide a dedicated point of contact on a day to day basis.
- Preparation and planning of monthly activity reports and regular html email communication.
- For export promotion and development Bangladesh has been pursuing periodic Export
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ReplyMarketing Mix