What is merchandising?

Textile and garments sector is the biggest and fastest growing sector of Bangladesh. It is also the highest foreign currency earning sector of Bangladesh. Bangladesh earns nearly $10 billion a year by exporting textile and garments products, mainly to Europe and the United States. The RMG industry has around 5000 units across the country where, 85 percent of the workers are poor woman. Among this sector, knit garments is growing very rapidly due to less investment  requirement, strong of backwards linkage and earn more high profit than woven garments. That’s why export of knit garments has been increasing for last few years.

Merchandising is an important work in garments sector. So that merchandiser job is essential for every garment. In merchandising job the employer must have need hard working mind, convincing power, instant intelligence, powerful observation etc. Without merchandiser no garments can run smoothly.

Without buyer no garments company can exists. For this reason buyer satisfaction is very important. Buyer means that buy the products from any organization. In garments sector buyer means especially foreign buyer who come to our country and buy products from our garments. At this time of giving order if buyer satisfied with the help of merchandiser then the buyer will come again. Buyers another condition is delivery the products in due time. Merchandiser take care this condition seriously. Because if buyers do not get products due time then they will not come again that garments. So merchandisers are handling and caring all kinds of work from taking order to delivery products to buyers and always wants to satisfy them because garments or garments sector’s welfare depends on buyer’s satisfaction.

“Merchandising” The word Merchandising comes from the word Merchandise. Merchandise means buying and selling something.

 The whole activities of merchandise (means the activities of promoting the sale of goods) are “Merchandising”. Merchandising is a process or function for what to buy and how to sell. In other word merchandising is the marketing activity responsible for ensuring a product’s desirability, both in qualitative and quantitative.

The person who deals with the merchandise is called Merchandiser. If a person deals with apparel merchandising then the person is called “Apparel Merchandiser”.

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