Apparel export merchandising may be defined as ‘all the planning &
activities involved right from the buyer communication & order
receiving till the execution or shipment of the order by fulfilling the following
factors (Six Rights):
Right Merchandise: Merchandiser Retailers must fill their shelves
with the merchandise that customer wants.
Right Place: The location of the merchandise is of prime importance
since it decides the
accessibility. Much merchandise is seasonal in nature and
must be on hand when it is most needed.
Right Time: Much merchandise is seasonal in nature and must be on hand when it is most needed.
Right Quantity: A profitable balance between volume of sales and
amount of inventory is the desired goal.
Right Price: Merchandiser must arrive at a price that is high
enough to give the store profit and yet low enough to meet the competition and
customers’ expectations.
Right Promotion: Right balance between the investment and the appeal
created for the customers.