Decision Making For a Good Merchandiser | How to Make Merchandising Decisions


Apparel export merchandising may be defined as ‘all the planning & activities involved right from the buyer  communication & order receiving till the execution or shipment of the order by fulfilling the following factors (Six Rights):

Right Merchandise: Merchandiser Retailers must fill their shelves with the merchandise that customer wants.

Right Place: The location of the merchandise is of prime importance since it decides the

accessibility. Much merchandise is seasonal in nature and must be on hand when it is most needed.

Right Time: Much merchandise is seasonal in nature and must be on hand when it is most needed.

Right Quantity: A profitable balance between volume of sales and amount of inventory is the desired goal.

Right Price: Merchandiser must arrive at a price that is high enough to give the store profit and yet low enough to meet the competition and customers’ expectations.

Right Promotion: Right balance between the investment and the appeal created for the customers.

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